How to Attract and Retain Your Employees With Salary Packaging

By Ben Markovic

In an increasingly competitive job market, attracting and retaining top-tier talent is a critical consideration for any organisation. While compensation is undoubtedly a key driver, taking a holistic approach to remuneration through exploring benefits, like salary packaging, can help your organisation stand out.

The team at GO Salary is dedicated to helping you bring your benefits program to the next level, and that means drawing on every tool at your disposal. Today, we’ll take you through how salary packaging can enhance employee engagement, influence retention, and serve as a strong recruitment tool.

Introduction to Employee Retention and Attraction Through Benefits

Before diving into the specifics of salary packaging, it’s vital to understand that employees are looking for more than just a paycheck. In today’s job market, benefits like flexible work arrangements, health and wellness programs, and various financial tools play a pivotal role in an employee’s decision to join or stay with an employer. Among these various offerings, salary packaging stands out as a uniquely compelling option.

For more information on the specifics of salary packaging, watch our helpful video guide.

Understanding the Role of Salary Packaging in Employee Engagement

Salary packaging is not merely a financial tool; it is a symbol of employee empowerment and choice. By allowing employees to allocate portions of their pre-tax salary towards various benefits like mortgage and rent payments, superannuation, or meal and entertainment cards, you’re not just reducing their taxable income; you’re increasing their engagement with the organisation. Customising one’s remuneration according to individual needs and wants fosters a sense of ownership and satisfaction, pivotal factors in long-term retention.

Tailoring Salary Packages to Match Employee Needs and Preferences

A well-designed salary packaging program doesn’t adopt a one-size-fits-all approach. Instead, it offers a spectrum of benefits that cater to a diverse workforce. Some employees might appreciate the option to salary package ‘additional’ benefits like a car lease, while others may prefer to stick with the ‘regular’ household expenses like school fees and rent and mortgage payments. The more varied and flexible your offerings, the more appealing your organisation becomes to potential and current employees alike.

For more information on how much you can help your employees save through salary packaging, try our handy tax savings calculator.

Promoting Financial Wellness Through Salary Packaging

Let’s not overlook the profound impact salary packaging can have on an employee’s financial wellbeing. By enabling staff to allocate pre-tax dollars towards benefits, you’re effectively stretching their income further. This not only enhances their immediate financial health but also encourages a long-term relationship with the employer.

Talk to the Salary Packaging Experts Today

Salary packaging is an invaluable tool for attracting and retaining top talent. By offering a variety of choices, promoting financial wellness, and actively engaging employees in customising their benefits, you can create a compelling workplace environment that fosters long-term commitment and satisfaction. GO Salary is here to help you implement and manage an effective salary packaging program tailored to your organisation’s needs.

To learn more about how we can help you attract and retain employees with salary packaging, contact us today.


How can a well-structured salary packaging program help retain employees within an organisation?

A comprehensive salary packaging program provides employees with financial benefits that extend beyond mere salary, creating an attractive incentive to stay through truly meaningful tax savings. As an added bonus, the level of customisation possible with salary packaging promotes a sense of ownership and alignment with the organisation’s goals.

What components of a salary package are particularly attractive to potential and current employees?

There are the core components, such as salary packaging payments for rent, mortgage, credit card, school fees and other general living expenses. These are always well received. There are also additional benefits such as mal entertainment and holiday accommodation, car leases, portable electronic devices and the like. And of course, pre-tax contributions to superannuation remain a popular benefit, and do not impact the salary packaging limits.

Is salary packaging a one-size-fits-all solution, or can it be customised to suit individual employee preferences?

Salary packaging is most effective when it is flexible enough to be tailored to individual needs and preferences. Offering a range of benefits allows employees to choose what best suits their financial and personal circumstances.

Are there specific tax benefits associated with salary packaging that make it appealing to employees?

Yes, by allowing employees to allocate a portion of their pre-tax salary towards specific benefits, salary packaging effectively reduces their taxable income. This can result in significant tax savings, making it an extremely appealing proposition.